Stop Buying Leads. Start Generating Your Own
Your system. Your leads. Your success.
The Inbound Client Acquisition System (ICA) is a plug-and-play lead generation platform built for life insurance agents who want to generate high-intent, high-quality Facebook and Instagram leads — without relying on lead vendors or buying recycled and redistributed leads.
Built for serious agents who want ownership, predictability, and a repeatable lead engine.
What you’ll see in the presentation:
What ICA is (and what it isn’t)
How agents all over the United States are generating high-intent, high-quality life insurance leads with this system
What plug-and-play setup and ongoing support looks like with our digital marketing support team
The Problem
Why Most Agents Stay Stuck
Hard work isn’t the problem. The problem is building your business on systems you don’t own.
Most agents work hard every week, but:
They buy leads just to stay active
The same leads are sold to multiple agents
Old, recycled, and redistributed leads drain time and money
Conversations start with little or no real demand
Follow-up breaks down without automation
Income stays unpredictable
Control stays out of reach
Most agents never build a system. They just keep starting over.
What ICA Is
A Complete Lead Generation Platform Built for Ownership
ICA helps you generate your own Facebook and Instagram leads through a structured, end-to-end platform.
ICA is not a single tactic or standalone software tool. It’s a complete system that includes:
Proven ad frameworks and messaging
Conversion-optimized landing pages
Automated follow-up and lead routing
Training modules that guide implementation step-by-step
Ongoing support so you’re not building alone
This is a system you own, operate, and control.
How It Works
How ICA Actually Works
ICA is designed to generate immediate responses from people actively seeking life insurance
information.
Prospects take one of two actions:
Call you directly from your ICA landing page, or
Submit a request for information
When a request is submitted, ICA automations activate within 30 seconds:
The lead is delivered to you almost instantly
Follow-up messaging begins automatically
You can be on the phone with a motivated prospect within one minute
Immediate Delivery
The lead is delivered to you almost instantly with automatic follow-up messaging.
Fast Connection
You can be on the phone with a motivated prospect within one minute of their request.
This speed creates stronger conversations, higher engagement, and improved close rates.
This speed creates:
Stronger conversations
Higher engagement
Improved close rates
Support
Support & Guidance Built Into the System
ICA includes structured guidance and ongoing support so agents can launch, operate, and scale with confidence.
Support includes:
Access to a dedicated agent Slack support channel
Weekly Zoom support sessions with the digital marketing support team
Platform and automation guidance from GoHighLevel-certified specialists
Support from professionals experienced in Facebook and Instagram lead generation
Ongoing technical and optimization assistance as you scale
Everything Included
Everything Included to
Generate Your Own Leads
The ICA System includes everything required to generate high-intent, high-quality life insurance leads:
Dedicated ICA lead generation platform
Step-by-step training modules (A–Z)
Facebook and Instagram ad frameworks
Proven ad creatives and messaging
Conversion-optimized landing pages
Automated follow-up sequences
Instant lead
delivery
Calendar scheduling integration
Ongoing support from the digital marketing team
Lifetime access to the ICA platform
This is NOT buying leads.
No shared data, no recycled leads, no vendor dependency.
This is building and controlling your own lead engine.
Own, operate, and control your entire lead generation system.
Why Us
Why ICA Works
The ICA System is designed to generate immediate responses from people actively seeking life insurance information.
Clear Positioning from day one
Prospects understand your message before the first
conversation
A structured system—not random activity
Each step follows a defined process, reducing inconsistency
Built for Lead Ownership
You generate, manage, and control your own leads and data.
Automation that protects consistency
Follow-up and scheduling run automatically for every
opportunity.
Chosen by serious Professionals
Agents who value stability choose systems, not shortcuts.
Leadership
Proven Leadership You Can Trust
We specialize in providing high-quality bookkeeping services designed to simpRick Love is a nationally respected leader in the life insurance industry with over two decades of consistent performance. He is a 23-year Million Dollar Round Table producer and ranks among the top one percent of agents nationwide.
Beyond personal production, Rick has trained and mentored agents across the country, helping them build sustainable insurance businesses centered on structure, ownership, and long-term stability.
The ICA System reflects real-world selling experience not theory.
lify your financial management. With expert guidance and advanced techniques, we help you maintain accurate records and optimize your financial decisions
Authority
Proven Leadership
You Can Trust
Rick Love is the co-creator of the Inbound Client Acquisition System (ICA) and a nationally respected
leader in the life insurance industry with over three decades of consistent performance. He is a 23-year
Million Dollar Round Table qualifier and ranks among the top one percent of agents nationwide.
Beyond personal production, Rick has trained and mentored agents across the country—helping them
build sustainable insurance businesses centered on structure, ownership, and long-term stability.
ICA reflects real-world selling experience—not theory.
Team Member 1
Our team ensures timely and accurate financial reports, giving you the insights needed to make well-informed business decisions and plan for growth.
Team Member 2
We take the hassle out of tax season by offering expert tax preparation and ensuring your business stays compliant with all regulations, maximizing your savings.
Built on Real Experience,
Backed by a Proven System
We’ve helped hundreds of agents all across the United States break the bondage of lead dependency by acquiring the Inbound Client Acquisition System — delivering high-intent, high-quality life insurance leads consistently across the country and enabling agents to sell comfortably from home.
Built through decades of real-world selling and agent development, the ICA System reflects what actually works in live conversations. Every process, message, and automation is shaped by daily use, giving agents a reliable structure they can operate, understand, and control with confidence.
Testimonials
Real Feedback From Agents
David W.
“I’ve been with Final Expense Kingdom for over 10 years now, and the experience has been nothing
short of transformational. The Inbound Client Acquisition System has allowed me to grow my business exponentially, and the Agent Mastery Training and Master Class Academy are truly second to none. The professionalism, leadership, and mentorship here have elevated my career in ways I never imagined. Partnering with FEK has been one of the best decisions I’ve ever made.”
Rachel M.
“I partnered with Final Expense Kingdom and the National Senior Burial Benefit Program over 10 years
ago, and it has been the most rewarding professional relationship of my career. FEK is without question
the best organization I’ve ever worked with. Whether you need support with the Inbound Client Acquisition System, top carriers, underwriting guidance, telesales training, or even annuity sales—Final Expense Kingdom equips agents to become true insurance professionals. I recommend them to anyone serious about building a long-term, profitable career.”
Harold G.
“I’ve been in the life insurance business for over 30 years, and I have never experienced training like
this. Final Expense Kingdom’s systems, mentorship, and commitment to agent success are the best I’ve
seen in my entire career. The support Rick Love and his team provide has allowed me to grow my business consistently year after year. This is truly the best training platform I have ever been a part of.”
Pauline F.
“I have been working with Rick Love and Final Expense Kingdom for over 10 years, and their dedication to agent success is unmatched. The staff is always willing to help, and the support I receive when I need it is extraordinary. I highly recommend FEK to anyone looking for a strong, long-term partnership in this great business we are privileged to be in.”
"Working with this bookkeeping team has been a game changer for our business. As a growing company, we needed someone we could trust to manage our finances with precision, and they delivered beyond our expectations. Not only did they streamline our accounting processes, but their proactive approach helped us identify cost-saving opportunities that we never thought of. Thanks to their expertise, our financials are organized, and we feel more confident in our financial decisions. Highly recommend!"
— Sarah M., Founder of Green Tech Solutions
FAQS
Frequently Asked Questions
What is the ICA System designed to do?
ICA helps life insurance agents generate, manage, and control their own lead generation instead of
relying on lead vendors.
Is ICA a lead vendor or lead service?
No. ICA is a lead generation platform that you own and operate. Leads are generated through your own
campaigns—not purchased from a vendor.
Will I need to cold call?
No. ICA generates inbound interest through Facebook and Instagram. Prospects either call you or
request information.
How are appointments scheduled?
Appointments are booked automatically through an integrated calendar system with confirmations and reminders.
Do I need marketing or technical experience?
No. Step-by-step training, setup guidance, and ongoing support are included so you can implement
confidently.
Ready to Take Control of Your Leads?
Stop depending on lead vendors and start running a system you own. See how life insurance agents are generating high-intent, high-quality life insurance leads with structure and support.
The Inbound Client Acquisition System (ICA) is a plug-and-play inbound lead generation platform for life insurance agents to generate high-intent, high-quality life insurance leads from Facebook and Instagram.
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